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Beauty Industry

CoverGirl Queen Partners with Essence.com

New digital makeover launch.

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By: Jamie Matusow

Editor-in-Chief

The popular celebrity styles of Beyonce or Rihanna are now accessible to everyday women. Essence.com bolstered its beauty offerings with the first digital makeover application created for African-American women, sponsored by the CoverGirl Queen Collection. The tool, Makeover Magic, launches today.

Makeover Magic is designed to provide black women with a virtual salon and makeup counter experience, say the company. Users can upload their photos, select from a diverse palette of cosmetics as well as relatable celebrity hair styles to “try on” before clicking to purchase. Operating as more than a tool, Makeover Magic facilitates a dynamic beauty community experience that provides users the option to share, post or have their looks voted on, within their social networks via Facebook and Ning compatible widget.

The CoverGirl Queen collection was inspired by legendary actress/musician Queen Latifah.

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